A Message from Our President

Welcome to Sonoma County Hospitality Association (SCHA) 

SCHA Current and Prospective Members,

The Board of Directors of the Sonoma County Hospitality Association wishes everyone a bright and prosperous New Year.

The challenges of recent years have made it clear that we need to be prepared for unseen and unexpected hardships. In 2019, more than ever before, we witnessed the results of working together and sharing resources and ideas for the benefit of everyone.

Those who tend to know are forecasting a strong year, but not the double-digit growth we have recently experienced. We all are going to need 20/20 vision in 2020.

The SCHA is working to develop 2020 events and programs that will offer our members ways to network and learn about issues that directly affect their business operations in Sonoma County. We also work with our elected officials to ensure they are aware of the contributions we make to the county, as well as the issues of concern to our members. We also plan to continue supporting school culinary programs and inspiring future culinary stars to join the workforce through our SCHA Chefs of Tomorrow event.

As an inclusive membership organization open to all guest-facing businesses in Sonoma County, lodging and restaurants, wineries and breweries, attractions, transportation and more, SCHA needs your involvement and support. Please plan on joining us at the next meeting, networking event or educational seminar.

May you enjoy continued success for years to come.


Eric Markson


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